The Top 10 Interview Questions for a Corporate Video

Corporate videos are a powerful tool for showcasing your company’s story, mission, and expertise. At the heart of any great corporate video lies authentic and compelling interviews. Asking the right questions during these interviews is essential to uncovering the insights and narratives that will captivate your audience. Here are the top 10 interview questions to guide your next corporate video project.

1. Can you introduce yourself and your role at the company?

This question serves as a warm-up and sets the stage for the interview. It helps establish credibility and gives the audience a clear understanding of who is speaking and their connection to the story being told.

2. What inspired you to join this company?

This question taps into personal motivation and allows the interviewee to share their passion for the organization. It’s an excellent way to showcase the human side of your business.

3. What is the company’s mission, and how do you contribute to it?

This provides a deeper insight into the company’s purpose and how individual employees align with and support those goals. It also helps highlight the company’s values and culture.

4. What sets this company apart from competitors?

Highlighting your unique selling points (USPs) is crucial in any corporate video. This question allows team members to articulate what makes the company special in their own words, adding authenticity to the message.

5. Can you describe a recent success story or achievement?

This question brings the company’s impact to life. Real-world examples and success stories resonate with viewers and make the company’s contributions tangible.

6. What challenges does the company address for its clients or customers?

Positioning your company as a problem-solver builds trust and relevance. This question invites the interviewee to discuss how the organization meets customer needs effectively.

7. How would you describe the company culture?

Corporate videos often double as recruitment tools. Showcasing a positive work environment through an insider’s perspective can attract top talent while reinforcing your brand’s identity.

8. What excites you most about the company’s future?

This forward-looking question adds a sense of optimism and progress to your video. It’s a great way to end interviews on a high note, leaving viewers inspired.

9. Can you share a memorable moment or experience from your time here?

Personal anecdotes make the video relatable and memorable. This question adds a human touch that resonates with both clients and employees.

10. Why should someone choose to work with or for this company?

This question directly addresses potential customers and recruits, emphasizing the value and benefits of partnering with or joining your organization.

Bonus Tips for Corporate Video Interviews:

• Tailor the questions: Adjust the wording and focus of these questions based on the interviewee’s role and the overall goals of the video.

• Encourage natural responses: Let the conversation flow naturally to capture genuine emotion and authenticity.

• Prepare the interviewee: Share the questions in advance so they can reflect and feel more confident during the interview.

By incorporating these top 10 questions into your corporate video interviews, you’ll ensure that your final product is both engaging and informative, effectively communicating your company’s story and value to your audience.